Which gadgets get the biggest discounts?
Patterns repeat every year: Amazon’s own devices (Echo, Kindle, Fire TV, Ring) are discounted most heavily during Amazon events; robot vacuums, headphones, TVs and air fryers are Black Friday regulars; brand-new flagship phones and consoles rarely get big cash discounts, but bundles, gift cards and trade-in boosts are common.
Rules on “was” prices
In the EU, when a shop announces a price reduction it must show the lowest price it charged in the previous 30 days, so “was” prices can’t be inflated just before a sale. In the UK, the Competition and Markets Authority (CMA) can act against misleading pricing. In the US, the FTC has guidance on deceptive former-price comparisons. Even so, a price tracker is the quickest reality check.
Last updated: 14 October 2026
